Gaya APA
      Ries, A., Ries, L. (2003).
    FALL OF ADVERTISING & THE RISE OF PR, THE .
    Jakarta:
  Gramedia Pustaka Utama.
  
Gaya MLA
      Ries, Al., Ries, Laura.
    "FALL OF ADVERTISING & THE RISE OF PR, THE".
    
    Jakarta:
  Gramedia Pustaka Utama,
  2003.
  GEN - Bacaan/Seri Non-Fiksi.